【活动时间】：2025年11月13日（周四）09:30

【活动地点】：suncitygroup太阳新城405

【主办单位】：suncitygroup太阳新城

【讲座主题】： Impact of Real-World Events on Virtual Behavior: The Case of Sports Video Games

【讲座摘要】：The video game industry and virtual goods market have experienced rapid growth. This paper examines a unique but unexplored relationship in video games: whether and how real-world events affect virtual-world behavior and how this relationship provides business opportunities to video game developers and marketers. Based on individual-level user data for a major sports video game, I analyze the effects of real-world events occurring in the professional sports league, which is the backdrop of the video game, on the users’ game play through panel fixed effects models. We find that the real-world game outcomes significantly affect the likelihood of video game playing. We further analyze sports league news and find that some real-world events also impact video game play. Scholars, managers, designers, and investors who are interested video games and virtual goods will find these results interesting.

刘勇教授简介

埃勒管理学院（Eller College of Management）副院长

HSLopez 商业分析学院院长

HSLopez 捐赠讲座教授

市场营销学教授

刘勇教授是亚利桑那大学（UA）商科领域的领军学者，更是深耕实战的商业分析权威专家。作为聚焦客户洞察与商业战略的定量分析顶尖人才，刘勇教授自 2006 年加入埃勒管理学院（Eller College of Management）以来，始终以精准的数据分析为核心引擎，深耕数字时代商业增长的关键路径探索。他的研究版图覆盖数字营销、创新商业模式设计、社交互动机制、媒体策略优化、娱乐产品营销，以及产品危害危机与召回策略等多个前沿领域，其研究成果不仅为企业破解实际商业难题提供了高价值的理论支撑，更转化为可落地的实践指导方案，切实助力企业提升市场竞争力。

在扎根埃勒管理学院之前，刘勇教授曾于雪城大学（Syracuse University）投身商科教学事业。凭借深厚扎实的专业功底与生动鲜活的教学风格，他成功培养出一批批兼具系统理论素养与超强实践能力的优秀商科人才，为行业输送了宝贵的专业力量。而他卓越的学术积淀，始于世界知名的英属哥伦比亚大学（University of British Columbia）—— 在这里，他潜心钻研，成功斩获工商管理（市场营销方向）博士学位，为后续数十年的学术研究与教学事业筑牢了坚实根基。